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In Reply to: RE: Highreasaudio dot com MQA Rant posted by Mercman on February 23, 2017 at 13:02:49
Yeh, and here is what no one is getting. The execs did not consult ONE production engineer, NOT ONE artist, an not ONE staff mastering engineer.
It is purely a cash grab for more exposure on streaming services.
The bogus MQA "process" has been applied AFTER mastering. It is NOT what the artists heard or intended.
MQA is pure fraud.
I have no interest in it.
I knew you would not.
Let me try to illustrate what MQA really is.
Imagine you have bought a few hundred albums from HDTracks, Superhirez.com, Qobuz, ProStudiomasters etc.
Out of the blue,because you have an epiphany after drinking tea in your English Garden, you decide you can make them sound "better" by "correcting" what you think are issues with the sound. You run the files through a pro mastering software, or even Adobe Audition, or similar.
You decide to call these files, which you have EQd, added timing and spatial effects, M Q A...
For Mercman's Quality Adjustments.
You convince people that your Mercman's Quality Adjustments are SUPERIOR to the files that came out of the mastering studio.
There my friend, you have it.
Gee, if they gave me a piece of the action, I might reconsider :-)
Wait! I forgot the BEST parts!
You decide you need proprietary decoding, which means the DAC must be able to "unwrap" your file, so you get DAC manufacturers to pay you a fee, and they have to send you their DAC and give you permission access it's DNA. And it gets better! You convince some idiotic record companies who would love to sell the 350th version of Kind Of Blue, to also pay you a fee.
You also claim that this process will save bandwidth for streaming, in a world where people are streaming HD Video without a hitch.
When 99% of DAC makers tell you they are not interested, you magically pivot to software decoding!
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