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In Reply to: RE: Upend the audioshow paradigm ! posted by Ross on June 20, 2017 at 08:19:31
I don't think so, most people are too practical for even midfi. The personality traits needed to read and understand audio publications and spend even a little more than they have to for components, let alone cables, vibration isolation, and room treatments are a rare breed and will likely remain so.
I've tried to interest friends and coworkers in audio for nearly twenty years and have never gotten anyone past conversation.
Other activities not seeing growth, fly fishing, bowling, trap/skeet, archery, pleasure boating..
But a computer gamer can make significant money selling advice online.
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Right now audiophiles are mostly depicted as solitary wackos. Partly because of the insularity of the pursuit and the fact it is mostly old pasty white guys.
The resurgence of vinyl and turntables has created (IMHO) an opening, because the resurgence has also caused the masses to question audio quality.
I do not think the masses will be converted into spending 50k-100K for a 2ch system. I do think the masses can be exposed to a better sounding system, and in doing so encourage the masses to incrementally improve their own reproduction systems. Maybe moving from HT in a box to a good receiver and speakers, or even separates. Maybe looking for a modest TT, integrated amp and speakers.
The masses were satisfied with ipod earbuds until a few years ago. A coordinated multimedia campaign helped to expose the masses to better headphones for their portable music, and the headphone sector exploded. The exercise proved that the masses will spend money in the pursuit of higher quality if they are properly enticed and educated. I view high end audio as a logical next step, though it will be a high step.
Expensive headphones are now somewhat mainstream, and are now considered a lifestyle purchase.
High end audio has the same potential, if properly promoted as such. This is where the AR Listening Station was so influential. Ordinary people could wander in and spend a few minutes to a few hours listening to high quality reproduction at their leisure in a non threatening and comfortable environment. No sales pressure, just calm and education (if asked). No more wakos, no more pasty old white guys. Just normal people enjoying high quality reproduction.
I expect that the US market for high end audio is predominantly "pasty old white guys".
In that venue, we are "normal people".
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