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Being in the printing and advertising industry, I often look at how ads are laid out and designed to appeal to a target audience.
Spotted an audio advertisement where an image was flopped. Thought to myself "really, a $16,000 tone arm, and the finger lift is on the wrong side". The magazine was a couple years old, so maybe they've fixed it since then. Don't know.
Reminded me of an ad for a Counterpoint, where a glass of wine was sitting on top of one of their pre-amps. I can't find a pic of it, but I do remember Michael Elliot was not impressed.
Slogans have been discussed here before. ("Perfect Sound Forever")
Anyone recall "awkward" images, or photos only, from past years?
Cheers!
Jonesy
"I know just enough to get into trouble. But not enough to get out of it."
Follow Ups:
Saves any records getting damaged I suppose or any stylus wear....
Him: "Cartridge? What cartridge? I don't need no stinkin' cartridge, I'm wearing headphones!"
Her: "Nice looking guy, but he has thin fingers, and hasn't noticed my tits."
:)
I'd suffer most anything to have that arm.
Hehe -- please drink responsibly ;-)
Vbr,
Sam
Hahahahahahaha!!
:)
For $16k, lefties get one too.
. . . what is wrong with THIS picture? (I've posted this previously on the Music forum here.)
The above album cover is what was used on the CD reissue of this album. Here's the original vinyl cover:
Most often this is sheer ineptitude. But very occasionally it is intentional, to (1) find out if anyone is looking at the damn thing and (2) set tongues wagging and thus encourage and increase viewing of the message of the ad, once word gets around. Or, it starts from ineptitude and then, when the art director is called on it, he/she can say, "Look at all the attention you're getting from this. Ha, ha."
I speak from 40 years in the business :-)
What's not to like?
View YouTube Video
.
counter rotating tables for lefties. :)
Turntables are Lefty limited as it is the right hand that places the needle in the groove, manually or using an actuator. The dominant hand is left for mundane tasks as holding the record cleaner brush and assisting the right hand in lowering or raising the dust cover.
More receiver and amps locate the "volume" and "Tuning" knobs for preferential right hand actuation as well. (though 6 of eight pieces in my rack have the power button on the left...)
No worries though - we lefties tend to be more intelligent (and more likely to be assigned to an Asylum), therefore quite capable of minor or major ambidexteritial tasks.
"The hardest thing of all is to find a black cat in a dark room, especially if there is no cat" - Confucius
Thank f.....
I hate when I accidentally up those lefty records!
___
"If you are the owner of a new stereophonic system, this record will play with even more brilliant true-to-life fidelity. In short, you can purchase this record with no fear of its becoming obsolete in the future."
The offset angle of the headshell would still be wrong. Of course this assumes the mounting would be the same orientation as the normal right-hand side, just rotated around 180 degrees. No one (I hope) would simply flip the arm over to the mirror position on the left, the stylus would then be plowing the grove rather than trailing it.I didn't look for examples but to answer your question, how about the many ads showing the speakers placed along the same wall as the listening couch? Audio Advisor seems to like doing that in their catalogs.
Edit for clarification.
"The piano ain't got no wrong notes." Thelonious Monk
Edits: 06/17/17
Not that great at mental rotation tasks but what if it were mounted towards the left on a turntable with dual arm mounts? Wouldn't it be easier to cue?
Spot the speaker cables
Smoking anything around stats a no no.
Edits: 06/18/17
Maybe the target audience is those who enjoy music played backwards.........
the ad agency is going to be high-five'ing each other when they see this thread generating a few thousand hits.....and at their target audience at that.
i don't think A.J. is going to suffer this beating.
the client is the subject matter expert (ad agency art directors wouldn't have a clue); so why in the world would they (the client) allow this to go to print?
Cannot know who is responsible but someone dropped the ball.
Like the old saying goes "there's no such thing as bad publicity".
The ad pic I took was from a mainstream audio magazine dated July/August 2015.
Like most, it's a dealer ad featuring a line it carries. I know sometimes the manufacturer will contribute to the cost of the ad, but they don't usually get involved in sign off. Unless of course this was an attention grabber.
Either way, I don't know if anyone ever noticed it before now. I only treat myself to buying magazines in the summer months so not sure if it ever ran again.
Some interesting posts on this topic. I'm still trying to find the Counterpoint ad with the pretty girl and wine glass on the tube component. I just saw it a few months ago online in an interview with Michael Elliot but no luck.
Funny how misrepresentation can backfire when enhancement is the objective.
Cheers!
Jonesy
"I know just enough to get into trouble. But not enough to get out of it."
I suspect that the graphics guy did that to balance the page because the composition looks better with the cartridge head flipped because the lift isn't wrong, the whole picture is reversed because the head is backward which wouldn't work unless you mount that arm on the left. Maybe that's it, for $16,000 you get two arms, one right and one left.
-Rod
As when the Graphic designers compose an ad they tend to focus on the objects shape, scale and hierarchy to compliment each other which will enable them to balance the composition.
If a thing's worth doing, it's worth doing well
(Proverb)
Edits: 06/15/17 06/15/17
Well phrased! May I borrow your words when speaking to clients? I don't do design, but sell/manage it. (Didn't do the ad in question. Bet it wasn't cheap! Or maybe discounted if the error was eventually caught!)
Cheers!
Jonesy
"I know just enough to get into trouble. But not enough to get out of it."
You can certainly use it. But keep in mind that Graphics designers are art-centric with no technical inclination when it comes to mechanical stuff such as tonearm. They treat all object in the ads as an art to be presented to the public to evoke imagination and conversations.
And judging by the reactions here it looks like the ad did just that...
If a thing's worth doing, it's worth doing well
(Proverb)
in Australia?
Agreed the layout does look better that way.
Cheers!
Jonesy
"I know just enough to get into trouble. But not enough to get out of it."
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