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In Reply to: RE: The MQA demo I heard on Sunday posted by Peter Breuninger on June 10, 2017 at 05:58:35
and I'm astounded.
...Look...no jaws dropped..no socks blown off!
"It's a crazy mixed up world
Submitted by 2_channel_ears on June 11, 2017 - 11:55am
How many of these demos have consisted of a true A/B comparison of same folded and unfolded resolution? I don't see any cited above and I found only 1/2 of a demo between RMAF and AXPONA. That was Mytek flipping MQA in and out "on the fly" that I think was legit.
Yes, I have heard a benefit, but I'd hardly call it, or any other listening I've gotten to do, "palpable" as JA put it --including hearing MQA on a $90k MSB based system. MQA, and by extension the industry, has failed to provide an honest comparison of the technology. For me, that amounts to "wait and see"."
I guess JVS would have a hissy fit at Mytek and Peter McGrath for 45 second samples and flipping MQA in and out....
Check this response to one of the MQA reports...
From poster rt66indierock in the comments section. Interesting.
"From the second floor at LAAS
Submitted by rt66indierock on June 12, 2017 - 6:02pm
Bob Stuart told me HDTracks will start selling MQA downloads this summer and that MQA plugins for Pro Tools is freely available.
Universal Music Group has 8,000 to 10,000 high resolution albums and has not converted any of them to MQA.
Sony has 4,500 high resolutions albums bumps the number to 7,000 if you count singles and has not converted any to MQA.
Warner Music group has 7,670 high resolution albums. 3,900 are 24/44.1 for the Mastered for iTunes program. Until April MQA did the conversions. In April Warner completed training for the conversion process including imbedding keys in the files (sorry Jason). Apple is not sitting on a treasure trove of hi-res files at least from Warner (sorry John). The number of albums from Warner that have been converted to MQA is a little over 3,000.
According to the Digital Entertainment Group the market for high resolution streaming is 12 million people. A number not growing as streaming numbers increase.
So where is MQA now? Once a few downloads are available from HDTracks I could write an article about my findings Stereophile would have no trouble publishing. I doubt my conclusions would differ from what Kal Rubinson wrote and what John Atkinson reported in his test of MQA files. But that doesn't make the case for MQA. How big a deal is HDTracks streaming MQA? Unlikely to provide enough royalties to matter. There just isn't enough music to stream or sell.
It makes you wonder why the ultimate controlling party of MQA Ltd, Reinet Investments SCA pumped money into it, a retail turnaround specialist pumped money into 7 Digital to launch HDTracks streaming service and Jay Z bought TIDAL. The only way this is going to work is for MQA to be streamed to mobile devices."
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