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In Reply to: RE: You don't have to know anything technical to know digital is not delivering posted by PAR on April 18, 2017 at 16:25:56
What I said was that the LP had outsold digital downloads for the first time in the UK; it was widely reported:
Thanks for you response.
I am, and have been, very aware of the sales figures for various audio media both in my own country and internationally. However I believe that you ( and some of the journalists that you link to) are assuming incorrectly that a unique correlation exists between the decline in CD sales and the increase in LP sales. This stance completely overlooks the actual driver for the decline in CD sales (and downloads); streaming which (for the UK) increased by 68% (2016 over 2015).
Yes vinyl continued to grow. However sales for 2016 in the UK totalled 3.2 million units. This is against 123 million total album equivalent sales overall. So 3 million vinyl against 120 million digital (various digital formats). Not figures that would lead me to conclude that digital isn't performiing.
That is not to minimise vinyl's increasing success but it is from a very low starting point. Nor does it overlook the decline in CD and downloads. However the slack caused by the latter has been largely taken up by the digital medium of streaming and not by vinyl which remains a minority interest according to the above figures.
Those are annual figures. However the articles linked by you refer to the Christmas period( wk 48) which is not necessarily a good indicator for a market overall (if it were then turkey would be the number one preferred meat throughout the year :-).
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