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In Reply to: RE: John Atkinson/ High Prices posted by email@example.com on February 12, 2017 at 07:56:06
Dynaudio Esotar or Scanspeak Revelator tweeters alone have a retail price that exceeds $1,000 per pair. The 5 and 6" drivers are pretty spendy as well. Crossovers may cost quite a bit of money in SOTA speakers with each capacitor costing over $100, spendy inductors and esoteric wire.
As far as cabinets go, the quality is on the inside moreso than the outside, so I am not sure how a comparison can be made between a Parts Express crafted cabinet and one from the shop of Aerial Acoustics. My car has four wheels and an engine and the same length and width as a Ferrari, but a Ferrari it is not.
I would challenge you to make a two-way compact speaker using SOTA parts for less than $3800. No doubt, you could make quite a nice speaker for $800, but I don't think that it would be challenging the big boys, IMHO.
Edits: 02/12/17Follow Ups:
As far as I know, for many years Aerial has outsourced its cabinets from (sorry, can't do the proper foreign letter character) Hornslet in Denmark.
Where the 5T cabinet comes from I don't know, but, I doubt that it is made in-house, for a lot of reasons. But two major reasons are the capital expense of CNC machines and custom heated molds, and, the environmental compliance costs of painting/spray booth operations.
I have been a loudspeaker DIY enthusiast for decades, and I can assure everyone that there is no way there is $3000 profit, even gross profit, in the 5T. There are costs to be paid, all the way down the foodchain. E.g., has the OP costed out how much it costs to exhibit at an audio show?
Audio dealers are increasingly like fur salons and piano galleries--the natural audience gets smaller and smaller, so, the sales costs are spread over fewer and fewer units. So the retailer needs at least 50 points gross margin, so he or she can pay the rent and the staff.
Just a fact of modern life.
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