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In Reply to: RE: But none of the ads posted by Tony Lauck on December 18, 2011 at 10:35:49
Me, not ikely. Marlborough ads never had any effect.
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You prefer Player's or Gallagher's? Or unfiltered Gauloise, perhaps? :-)
Tony Lauck
"Diversity is the law of nature; no two entities in this universe are uniform." - P.R. Sarkar
I once referred to this in a marketing seminar and the response was that such ads only affected a certain portion of recipents.
This business of sub-conscious (sublimal?) advertising is a bit like subjective response to SQ!
If the cost per 1000 is low enough then the effect may be profitable even if only a small fraction of customers are affected.
Your comment about subliminal effects is right on. In general the purveyors of advertising have more belief in this effect than the manufacturers planning their marketing budget.
Tony Lauck
"Diversity is the law of nature; no two entities in this universe are uniform." - P.R. Sarkar
No one experienced in advertising expects a buying response by more than a small percentage of the ad's readership or listener/viewership. And the stuff about "subliminal" advertising is a hoot (I was in the ad/marketing/pr business for 40+ years). I do hope that fmak wasn't leading that seminar.
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