|
Audio Asylum Thread Printer Get a view of an entire thread on one page |
For Sale Ads |
219.79.255.151
In Reply to: RE: Stereophile Has New Art Direction. posted by John Atkinson on December 17, 2011 at 05:48:29
"My thanks to those who expressed posiive comments about the new look
for Stereophile"It seems that Stereophile only responds to praise and not readers' problems or preferences.
I don't have a problem as I refused to email or fax my personal details and address for renewal.
Now I just read it in shops!
Edits: 12/17/11Follow Ups:
> Now I just read it in shops!
But you still read it it, fmak, and ultimately that's what matters.
John Atkinson
Editor, Stereophile
Yes. But does he pay for it or just skim through the store copy? Since subscriptions are generally much cheaper than purchasing individual copies at the newsstand, why would any regular reader do that?
Maggies, because you can never be too thin!
Mark
> Yes. But does he pay for it or just skim through the store copy?
From what he says, he just skims through without buying it. But he still
becomes part of the magazine's "mind share," which is what I feel to be
of primary importance.
John Atkinson
Editor, Stereophile
I think that called stealing unless its a library copy. While he may resent your ads, or your marketing tactics, or editorials, he has a chance to protest by not purchasing and reading your product. To criticize it and continue to read it without paying for it is just plain wrong.
Maggies, because you can never be too thin!
Mark
Advertisers please note.
Even if you don't actually read those pesky ads, they are still working their evil wiles on you subliminally. Just seeing them builds brand recognition, among other things well known to marketing experts and repeated frequently by advertising agency account executives (a.k.a. salesmen).
Tony Lauck
"Diversity is the law of nature; no two entities in this universe are uniform." - P.R. Sarkar
Me, not ikely. Marlborough ads never had any effect.
You prefer Player's or Gallagher's? Or unfiltered Gauloise, perhaps? :-)
Tony Lauck
"Diversity is the law of nature; no two entities in this universe are uniform." - P.R. Sarkar
I once referred to this in a marketing seminar and the response was that such ads only affected a certain portion of recipents.
This business of sub-conscious (sublimal?) advertising is a bit like subjective response to SQ!
If the cost per 1000 is low enough then the effect may be profitable even if only a small fraction of customers are affected.
Your comment about subliminal effects is right on. In general the purveyors of advertising have more belief in this effect than the manufacturers planning their marketing budget.
Tony Lauck
"Diversity is the law of nature; no two entities in this universe are uniform." - P.R. Sarkar
No one experienced in advertising expects a buying response by more than a small percentage of the ad's readership or listener/viewership. And the stuff about "subliminal" advertising is a hoot (I was in the ad/marketing/pr business for 40+ years). I do hope that fmak wasn't leading that seminar.
I'm sure they're hanging on your every word.
Post a Followup:
FAQ |
Post a Message! |
Forgot Password? |
|
||||||||||||||
|
This post is made possible by the generous support of people like you and our sponsors: