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In Reply to: RE: I always wonder how deep of the discount a review will get........... posted by Mick Wolfe on December 22, 2016 at 08:01:12
...no negotiations.
That would lead to "How much off retail for a good review?"
Everyone in the audio industry, including the press, can get equipment at accommodation prices set by the manufacturer - usually dealer cost.
Follow Ups:
Mike .....yes, dealer cost is what I've always heard as the standard "accommodation". Although I should have made it a bit more clear, my second statement refers to manufacturers who sell direct to the customer....no middle man. I have no idea if the 50% rule applies here as well.
Hi Mick,Without naming names, I know through recent and direct communication
with two American companies who manufacture and sell direct to consumers
that the industry accommodation rates vary significantly: one offers 50%,
the other offers 10%.EDIT: I meant to include the fact that the products in question were floor-
standing speakers that ranged in price (to the typical consumer) from 3-6K.Not a lot of data points, but I thought I'd share what I knew from recent
experience. My other experiences with companies that have a brick-
and-mortar model mirror those generally expressed (40-50%), save for
cabling (where the accommodation tends to be even friendlier).
If you don't become the ocean, you'll be seasick everyday ...
- Leonard Cohen
Edits: 12/22/16
Thanks for the insight. I figured the standards would vary a bit with direct sales manufacturers. As far as cables, I've have friends who have picked up some of the wildly overpriced stuff at very deep discounts. So I can imagine there's a great deal more flexibility in this category.
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