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Vintage Asylum: RE: Mac clinics by Bill Way

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RE: Mac clinics

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The results *were* dramatic, and the dealer kept a copy of every test in a binder. That binder was maybe the greatest sales tool ever conceived. And if a piece needed a part we didn't have, McIntosh would put it on a plane and we'd send someone to pick it up Sunday morning so we could get the piece back to the customer.

The clinics were also the greatest trade-in sales tool ever. How else could you get your customers to disconnect and bring in their gear? The clinics were just brilliant.

WW


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