Propeller Head Plaza

Technical and scientific discussion of amps, cables and other topics.

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I'd say Sony (and others) were hoping

Posted by bjh on September 12, 2007 at 10:47:13:
SACD would be a repeat of the great Cash Cow that CD was!

So, yeah, I'd say they very much *really* wanted SACD to go mainstream, what the hell do you think, that they were guided by philanthropic motives?

But you need not believe me, here's a little something from Stereophile's reporting of a joint Sony/Philips market launch announcement back in 1999 at the Palmer House Hilton in Chicago (emphasis [bold] added):

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"Unsurpassed pure audio," Fidler told the audience of industry journalists, some of whom asked pointed questions about the new format's market potential. Stereophile's Sam Tellig expressed doubt about the public's concern for ultimate audio quality, to which a Philips exec replied that in extensive tests, untrained listeners could tell the difference even on boomboxes, and they expressed their preference for SACD. A student journalist from UCLA asked how college students and others of limited means would receive the format. "We fully expect that SACD will trickle down to the entire market," he was told, "eventually to portables and car stereo."
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So much for niche market pretenses, I mean really??!!

I feel a dirty wind blowing
Devils and dust