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"especially if the price is knocked down"

Posted by Ole Lund Christensen on January 19, 2008 at 08:46:02:
that is what Universal do not want to do. This is also called "making less money."

I am not claiming Universals well being is riding on HD DVD, but making less money on a product in stock is always bad.

And Universal have nothing to gain by going neutral now.

The Blu Ray format is growing just fine anyway, and the format war is over in terms of movie sales.

HD downloads is future dream. Building the infrastructure will take 7-10 years for most of the population.

So Universal have 7-10 years to sell Blu Ray. No need to rush.

You fail to understand that consumer wishes and manufacturing realities are very different.

Prices of HD DVD went down too fast and too soon. Blu Ray showed that you can make more money now by charging more for the player and still sell the same number of players in USA in 2007.

The main purpose of Blu Ray is to demand more money from the consumer.