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Original Message

you're behind the times

Posted by Joe Murphy Jr on March 21, 2006 at 19:11:52:

Broadcast doesn't drive video technology anywhere what it used to. In the past, yes, but not anymore. Other areas push video technology now. And it's not about the move to digital TV. It's about higher resolution viewing. Broadcast digital TV is about fitting 978 channels in the space of 6. It's about money. It's about advertising dollars. For the broadcast industry, digital TV is not about a better picture (though it can be a side benefit in some cases, it's not the motive).

Much of the push to higher resolution is from DVD, the computer industry's higher resolution screens/games and video technology (VC-1, MPEG-4 AP and others), the fact that technology exists to make larger screens (not front projectors) that reveal the crap we couldn't see on 19" televisions and the fact the cost to make them has been steadily decreasing over the last 5 years (more affordable to more people).

The broadcast industry has to make higher resolution material avaiable to keep their audience. But the fact that we will have 1080p available in our homes way before anyone broadcasts in this format should tell you something -- like the broadcast industry doesn't drive video technology anymore. Apparently not.