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RE: I think the picture is much bigger than that

Posted by Charles Hansen on October 1, 2017 at 21:16:22:
Yes, that's true. He doesn't have much market presence so it's easy to forget about him - my bad. But he only has to support one person. (I don't know who builds the actual equipment, but I think it may be sourced from Eastern Europe. I could be very, very wrong about this. The last time I heard one of his Odyssey power amps was over 25 years ago when I was at Avalon. It was about $1200 back then, I think - a great value for the money, but not the reference quality we were looking for as a loudspeaker designer/manufacturer.)

I can't imagine he sells more than a few dozen amps per year - but I could be way off - I really don't know. When I started Ayre I wanted to be able to reach as many people as possible. Doing so requires a real company with at least 10 to 20 employees so that we can sell many hundreds and sometimes thousands of product a year.

This is where Schiit Audio is doing a brilliant job. With a group of about 10 people they are selling many, many thousands - perhaps even over ten-thousand products per year. That was my dream with the Pono Player. They sold about 30,000 of those but failed to market it properly, as they only saw it as an adjunct to selling download files, which was their main focus. They could have been selling well over 100,000 per year if they had done it right and made a follow-up product or two.

Hope that helps,
Charles Hansen