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Record company bridging the gap from vinyl to MP3

Posted by gastwa (A) on April 26, 2007 at 05:22:36

Went to the Norah Jones concert in Washington, DC on Monday night (it was really fantastic) and purchased the opening act's (M. Ward) LP (Postwar) which was for sale. When I opened the packaging, I realized that the company (Merge Records) includes a coupon for a free download of the album in MP3 format. So for one price, you get the vinyl format for your real listening sessions, but you also get the digital format for convenience/portable listening. I think that if the other record companies took this approach when selling vinyl, you would see a much larger resurgence in sales of vinyl.

Does anyone know of other companies offering this type of packaging?

Regards,
AG

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