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RE: Tom Port- The Ultimate salesman providing enhanced value to collectors, or harvester of rubes, you pick.

I also think the guy somewhat transparent in his overselling, yet successful at his goals.

I am not entirely certain the merchandise hype is arrived at with a lot of thoughts about morality. But , not being a collector, I really can't say much about what is the normal in that market. I have read that the guy pays well when he buys, no problems.

Anytime a salesperson faults another's product instead of praising his own, he is selling you fear, ( in this case, fear of buying an inferior recording) instead of the merits of his product. Always be careful when a product is pitched that way, with fear. Because it is probably significantly below market in value to have to scare you into buying it.

Of course, I don't fault anybody who sincerely believes in and promotes the product that is paying the bills back at the ranch, but there is a credible limit, after which the usual understood and accepted only favorable product promotion becomes dishonesty.

Salesmanship is all about power. People have been trained since infancy about the power of the printed word. It's in the book , look it up, it's right there in black and white if you don't believe me.

Salespeople know to use this quirk of mind to their advantage in price negotiations, knowing that writing a figure down in ink gives it credibility.

it is right there on the paper in ink, it can't be changed, is how the entirely made up number on the paper is first perceived. This indelible figure gives the appearance of power to the seller, when it is , in truth , with whoever has the most valuable object to trade, which is usually an amount of money.

The amount of internet space the guy commands and the effort the guy puts in gives him credibility in the same type of way. And given the way hearing is so receptive to hype, I doubt the guy has many customer complaints. Besides, it is a heck of a lot easier to fool a person than to get them to admit they were fooled, and probably darn near impossible at $200-300 per attempt.


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