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There are many types of promos

Posted by vinyl1 (A) on May 19, 2017 at 19:16:09

In Reply to: Promotional LP's posted by semuta on May 19, 2017 at 18:55:35:

From the recording-collecting point of view, there are designated promos and white-label promos, and only the white-label promos sell for a premium.

Audiophile collecting is an entirely different world. Generally speaking, the designated promos are just stock copies with a sticker or a stamp on the cover. They are usually early pressings, but they are often nothing special. WLPs are specially made for promotional use, and may be better-sounding, depending on the label and the era.

From an audio point of view, the Quiex II promos from the 80s are the most sought-after. They were cut very hot by top mastering engineers, and carefully pressed on Quiex II vinyl. They can be very dynamic and clean, and used to sell for large premiums.

There are also special promos that are not sold to the general public. For example there was a UK-only two-LP 45-RPM promo set of Elvis Costello's 'Get Happy' that was cut with incredibly powerful bass. Such an LP appeals both to Costello collectors and audiophiles, and goes for considerable $$.

Edits: 05/19/17 05/19/17 05/19/17

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