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Vinyl Asylum Welcome Licorice Pizza (LP) lovers! Setup guides and Vinyl FAQ. |
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Vinyl Asylum Welcome Licorice Pizza (LP) lovers! Setup guides and Vinyl FAQ. |
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In Reply to: Many people have had various problems with Pro-Ject turntables posted by vinyl1 on April 25, 2017 at 09:48:29:
The problem with Project is they have too many sku's. I count 15 sku's with variations on many of these sku's. Sometimes in the market place too much choice can be as bad as too little. As a result Project comes off as more a marketing company and less of a hifi products-turntable company.
They only confuse the buyers as Project is more or less, all over the map on record playing ideology and in R&D. This also will affect product QC and efficiencies in product, design, manufacturing, sales and distribution.
My FREE advice to Project is to stick to a core ideology behind how they envision their products among their competitors and for consumer record playing and cut the number of sku's IN HALF, no more than SEVEN sku's. Each strategically placed to offer a consumer a plausible step up in price and value. This will cover a breadth of market place that Project desires to fill and still offer a desire to push a consumer up the 'food chain' in an orderly price to value increase.
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Follow Ups
- RE: Many people have had various problems with Pro-Ject turntables - Time_Stands_Still 12:49:43 04/26/17 (2)
- RE: Many people have had various problems with Pro-Ject turntables - Wojciech 19:02:00 04/28/17 (0)
- That is exactly what Matt Weisfeld did when he took over VPI - vinyl1 16:55:08 04/26/17 (0)
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