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Speaker Asylum General speaker questions for audio and home theater. |
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Speaker Asylum General speaker questions for audio and home theater. |
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In Reply to: Is there a market for cheap high-end speakers? posted by dennyb on July 27, 2002 at 04:58:17:
Not to be the one to find the cloud for the silver lining, my opinion is that it is difficult to sell speakers that deliver a lot at a low price. Audiophiles, mostly, equate, usually erroneously, sound quality with price. Manufacturers giving a lot of value for money are shunned or, at the very least, meet with turned up noses and comments of mid-fi. Strange, but well known, a product perceived as being a luxury item or an esoteric item, often sells better at a price set way higher than the aggregate of r & d, production, capital, advertising, marketing, transport, etc costs. No one wants perfume in gallon jugs for $15.00 a pop. A mystique of some kind as to be developed. Image is what sells, the product is, unfortunately, somewhat incidental.
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Follow Ups
- Re: Is there a market for cheap high-end speakers? - middleground 15:24:04 07/27/02 (1)
- Re: Is there a market for cheap high-end speakers? - Smoketest 17:14:55 07/29/02 (0)
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