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RE: Is that a fact?

Posted by Audioquest4life (A) on January 13, 2009 at 14:39:30

In Reply to: Is that a fact? posted by Bruce from DC on January 13, 2009 at 13:49:27:

Whoa!! I can relate to Business 101 as I am a Business Major myself. I know all about the rules of marketing and keeping your product more viable and appealing then your competitor, why do you think you need to teach or preach to someone what the basics of business and marketing are? I thought this was a speaker question oriented post?

Historically the designs of these two speakers did not even make the product cost analysis aspect in the product development phase and advertising was a distant mark on the radar scope. Yeah, we all want to eventually succeed in our own business initiatives, but that is after the research, development, cost analysis, demographic analysis and weiter (auf Deutsche). After you comeplete your research and product development without much financial backing, marketing and advertising will be pretty slim.

So what after development Bose had a great business plan incorporating some of the aspects of his research. There is no denying the fact that his plan worked and many others lauded him for the technical breakthroughs in his research. Of course, that was back then and present day we do have many competitors, and the speaker market is full of samo samo technology just bundled differently, oh that is product advertising but using different skins, veneers, colors or materials.

I merely provided facts that were available on both web Bose and Magnepan web sites, the information I extracted was directly from each web site specifically.

Magnepan:

Magnepan has been manufacturing innovative, world class stereo speakers for over 35 years since Jim Winey, the inventor of the Magneplanar loudspeakers, first owned electrostatic loudspeakers and began the process of experimenting to design an improved electrostat. In 1969, Jim invented the Magneplanar, a thin-film magnetic equivalent to the electrostat and started the company Magnepan, a speaker based company currently manufacturing home theater system speakers.
13 January, 2008; http://www.magnepan.com/about

Bose:

Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then professor of electrical engineering at the Massachusetts Institute of Technology. As an MIT grad student in the 1950s, Dr. Bose decided to purchase a new stereo system. He was disappointed to find that speakers with impressive technical specifications failed to reproduce the realism of a live performance.

The quest for better sound was on.

Extensive research in the fields of speaker design and psychoacoustics—the human perception of sound—led to the groundbreaking 901® Direct/Reflecting® speaker system in 1968. Its unprecedented approach to sound reproduction came much closer to the essence and emotional impact of live music, and won immediate acclaim.

13 January, 2008; http://www.bose.com/controller?event=VIEW_STATIC_PAGE_EVENT&url=/about/history/index.jsp


If you would like I would love to discuss cost per pounds of materials for each one of these speaker systems and conduct a comparison of the budgets over a period of time. First off lets work out the Sales budget, the Production budget, Direct material budget, then the Direct labor budget. And we will be breaking this down into quarters so we will need this over a period of time as well, we can pick any end of year for the stats to make the comparative analysis.

Ok, this is way off the beaten path. Both these speaker companies have great merits from their founding days based on honest and tried and trued research. I think many people forget the historical aspects over time based on the new flavor of the month mentality and often when a new speaker is developed it is a eye catcher (marketing) and some times as we know that is just hype. For what it is worth I have never owned either one of these speakers, however friends of mine do own them and they sound great in each one of their listening environments. I am not going to tell someone else that they should change speakers BECAUSE I SAY IT MUST BE SO! I am not the expert and I am willing to bet that their is a large amount of questions answered here by so called experts who skew their reply based on stereoptypes or preconceived notions.
Ciao,
Audioquest4life

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