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General Asylum General audio topics that don't fit into specific categories. |
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In Reply to: MB is used heavily... posted by mkuller on July 17, 2017 at 15:22:57:
mkuller says the MB is used "throughout the corporate world, particularly in sales training."
Again, the fact that it's used doesn't mean that it has any predictive validity. Show me research where sales people given INCORRECT MB types for themselves are rated as more persuasive than salespeople given CORRECT results of the MB indicator.
You might also consider "neurolinguistic programming," an approach to "matching" one's language and nonverbal behavior to a customer that was supposed to improve sales results--but no research ever showed it worked. It was widely used 25 years ago.
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Follow Ups
- RE: MB is used heavily... - pbarach 15:29:20 07/17/17 (1)
- Since you asked... - mkuller 15:48:57 07/17/17 (0)
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