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Dirty little advertising secret.

Most often this is sheer ineptitude. But very occasionally it is intentional, to (1) find out if anyone is looking at the damn thing and (2) set tongues wagging and thus encourage and increase viewing of the message of the ad, once word gets around. Or, it starts from ineptitude and then, when the art director is called on it, he/she can say, "Look at all the attention you're getting from this. Ha, ha."

I speak from 40 years in the business :-)

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  • Dirty little advertising secret. - Dave Pogue 07:17:25 06/17/17 (0)


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