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General audio topics that don't fit into specific categories.

Translation-

Its all about me.

Millenials want an immediate experience instead of long term reality. Small artisan stores, curated cocktails etc- all about delivering a "new" experience rather than something generic that can be purchased by everyone. Reality is realizing you need to put some money away to afford a house, pay for school etc, instead of $16 Avacado Toast, or traveling the world.

HE audio can cater to this group by demonstrating the pursuit of HE reproduction can be a unique experience delivered by carefully chosen high quality (and value) products. The HE headphone sector has done a reasonably job of reaching out to the millenial consumer and the rest of the industry could learn from the success in this area.


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  • Translation- - Ross 16:40:09 06/11/17 (0)

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