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RE: An article from a millenial about the future of many B&M

B&M stores are not going anywhere and that was not the point of the article.

Millennials are far more sophisticated consumers than their Boomer parents and that is why many B&M stores have failed.

"We grew up watching our parents spend excessively on low quality, generic goods and then lose everything in the recession. We make less dollars and value them more. We work more. We expect more."

This is the point of the article. Boomers have never cared much about quality, service, etc. what they care about is quantity. They want to acquire as much cheap junk as humanly possible before they check out. That is not necessarily the case with Millennials. Given they have less than their Boomer parents they expect value for their money. Cheap junk at inflated prices and abysmal customer service does not cut it anymore.

B&M that cater to quality, at all price points, and focus on customer experience will survive. These are experiences that are hard to replicated on-line. Millennials like to go out and shop as much as their Boomer parents. B&M that give them what they want will thrive.

I live in downtown Kansas City, Missouri. Boomers ran to the suburbs decades ago. KC like many decaying urban cores has risen again. It is the hip spot to be, real estate is appreciating at the highest rate in the metro area new housing cannot be built fast enough, and it is largely populated by Millennials. Excellent B&M stores are everywhere in this part of town. No junk chain stores and not a single mall in site. B&M are mostly small specialty shops, locally owned, and cater to the more sophisticated Millennial clientele.


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