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General audio topics that don't fit into specific categories.

Rather like schools/cinema/news agencies/ content broadcasters

The internet has separated the control of access to goods, services and information from physical gateways or controllers of content.

In education, it's not enough to control access to knowledge (you don't any more). For news, traditional networks are - even as we speak - fighting battles to retain control over what is news and what isn't. Cinemas have had to rethink what they are offering if their core USP is available online.

Truthfully, any physical business which will survive, is augmenting its core offering and focusing on the experience more completely. Schools focus on their star educators and boost the overall learning and student experience. Cinemas emphasise the social dimensions or other additional local USPs if they have them. Broadcasters increasingly focus on their ability to curate content and produce new material themselves (Netflix and Amazon productions, HBO original series).

So, audio B&M stores could do the same: system set-up, room treatments, kit-building, acoustic theory lessons, recording technique classes, etc etc. Adding music sales and booths for listening (per the past). Stores which realise this will survive. Box-shifters will (and are) lose the fight to the online distribution centre.

C'est la guerre.


Big J

"... only a very few individuals understand as yet that personal salvation is a contradiction in terms."


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