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Is good service today required for survival?

I enjoy reading about good service experiences and I have had good results myself from more than one company. I have seen the industry make the switch from brick and mortar to internet. Given the power of the internet today, can any company afford to allow the bad press of poor service to leak out? It also seems that service may carry as much importance today as the product's capabilities as a metric for staying in business. I am not aware of any internet only companies who have screwed this up, but I have only dealt with a few and the service was immediate and above expectations.

For me good service extends across email questions, phone calls, prompt and effective packaging and delivery, return policies, and in-home trials. Extra credit is given if shipping costs both ways are covered for trials. What are your expectations for service?


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Topic - Is good service today required for survival? - jsm71 13:38:48 06/27/12 (18)

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