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General Asylum General audio topics that don't fit into specific categories. |
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General Asylum General audio topics that don't fit into specific categories. |
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In Reply to: t's going to be interesting to see if their strategy works... posted by DevillEars on April 25, 2007 at 14:16:54:
do they want to grow or scale back and refocus to higher end products? they CAN'T HAVE BOTH!there aren't enough sales to warrant going higher-end than they already are. unless, they just want to half the company, mnake really high end gear to make more profit off every piece sold.
if they truly want to grow as a company, i think the better strategy would be to go the martin-logan, vienna acoustics, etc. route. get your shit into magnolia audio/video and other larger retailers. sell down-market to the more mid-fi crew, while still having your star products for the hi-fi market.
seems to be working for martin logan. they have their lower level line (possibly made just for this purpose) at magnolia and still have the uber-high end at audio salons.
what do you guys think? if you can't beat 'em, join 'em. Linn has more than enough brand recognition to the point where as long as they still make decent products, even at lower price points, they will sell very well. just on name alone.
look at fashion companies. Coach and Dooney and Burke sell WAY down the ladder these days. even on HSN and QVC, yet their brands still have a solid pull for consumers. they successfully ride the fine line between going downmarket and trashing the brand (think given, Christian Dior in the 80's, etc.)
see ya,
Robby
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Follow Ups
- exactly, they are thinking bass-ackwards! - centaurus3200 14:29:03 04/25/07 (1)
- Wasn't that the plan with the "Classik" - John_the_Scot 00:38:42 04/26/07 (0)
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