In Reply to: Bose and Cadillac posted by guskund@yahoo.com on March 18, 2007 at 11:12:52:
How much do you understand about Cadillac's target market?Chances are the vast majority of that market doesn't actually care much about sound, and certainly doesn't want to pay more for something 'better' than the Bose. On top of that, these same folks likely have a very high regard for Bose, deserved or not.
GM is huge - they have no choice but to play the numbers game to what they see as their best advantage.
-Pete
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Follow Ups
- Marketing 101 - pburant 09:40:29 03/19/07 (0)