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Re: A 'dealer loyalty' question for the *customers*.

I used to buy cameras from the NYC guys who advertise lowest prices in every magazine. After several dumb getting-screwed experiences, I now always buy from one reputable firm that charges somewhat more than the bottom prices but who ALWAYS delivers, as promised, with no dicking around, no hidden crap, and who always stands behind those purchases. Ya just gotta know that kind of service costs that dealer quite a bit and that profits are slim.

Now audio: high-end dealers make pitifully little money in their business--compared to what they could make selling used cars or shoes. (New shoes, that is.) (And I have no affiliation with any dealer.) When high-end customers get TOO demanding, they just can't do what we ask and stay in business. Granted, there are bad apples in the business, just as in any other business. But they soon get drummed out.

Sometimes it just kills me to read what we sometimes expect of the good business people, though. Whenever I've taken home a piece to audition, that means that shop owner is giving me his own piece of gear, for which he probably paid thousands, to take home to use for a short time. So now I don't buy it. In fact, if I'm statistically typical, I probably beg off on any purchase for the time being. So he/she's now spent several hours working with me, lent me a piece of equipment purchased on a business loan that's getting more and more used (and hence worth less)and ending up with no money from me for all of that. Even if I later buy a new DAC from him for $5K, he's still only making a net profit of something under $1K for a significant investment of his own capital and his own time and shop space. I'm just glad some of the good ones can stay around as long as they do to nourish my obsession.


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  • Re: A 'dealer loyalty' question for the *customers*. - Tippy 14:08:15 02/18/07 (0)


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