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A 'dealer loyalty' question for the *customers*.

Posted by PureAudio (A) on February 18, 2007 at 06:37:28

How many audio component customers are driven first and foremost by price? At what price point would you switch from a dealer that had provided you with good service, helpful advice, and perhaps even friendship to purchase a component on the web or from another dealer?

Personally, I'd gladly pay up to a net (of shipping and any other cost diiferentials) 20% premium to a dealer that had always provided me with good service when I walked in the door or called, and who I knew would back my purchase up solidly if any problems developed. Much more than 20% and we'd also have a visit about price, although it might not be a deal breaker.

Not that I have an excess of funds but I do believe the factors besides price have a definate value. At what price point would you switch from a dealer that had provided you with good service, helpful advice, and perhaps even friendship to purchase a component on the web or from another dealer?

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Kimber Kable

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