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I know an artist from the touring "Illegal Art" show

Who trademarked the phrase "Freedom of Expression". Then AT&T used that very phrase in a series of TV ads, and the artist sued. This is culture jamming; Bose is toe jamming.

This link says he's a professor, but he's an artist:
http://www.fota.com/sub/dix.html

This link, with an excerpt below, says he's a professor, and that he says he's a prankster:
http://www.uwire.com/content/topnews012403003.html


The self-proclaimed prankster has used the media for gags before, but he insisted Thursday he wanted to prove a point.

McLeod sold his soul to more than 300 people on eBay, ran for student-body president at James Madison University on the promise that he would make its president wear a rubber lobster costume to all public events, and tried to change his alma mater's mascot from "The Duke Dog" to a three-eyed pig with antlers -- a joke that landed him on national television.

Despite his prankster past, AT&T officials aren't laughing.

McLeod's letter is "frivolous and totally without merit," Gary Morgenstern, an AT&T spokesman, said in a statement. "Should he choose to pursue legal recourse to protect his trademark covering booklets in the field of creative writing, we feel confident we would prevail."

The phrase has also appeared in ads for clothing, snowboards, liquor, perfumes, and fragrances, Morgenstern said. There's also a Web site -- www.freedomofexpression.com -- using it as a domain name, he said.

AT&T said McLeod was using the dispute to draw attention to an art show that opens in Chicago this weekend. The show, "Illegal Art," highlights art on the legal fringes of intellectual property law and features McLeod's framed "Freedom of Expression" trademark certificate.

McLeod said he sent a letter to AT&T because its ad was the first he had seen use the phrase. The ad, which appeared in the Sept. 10, 2002 issue of The Daily Iowan, shows a college-age woman talking on the phone in a plush chair above the words "Freedom of Expression."

As a communications professor, McLeod's work focuses on popular culture, music, and the cultural effect of intellectual property law. He has worked as a music critic for Rolling Stone and SPIN, as well as VH1.com and MTV.com.

His office resembles an offbeat toy store: Items surrounding his desk include a Jesse Ventura doll, an all-white "Albino Mickey Mouse," a sign that reads "Hulk Hogan Avenue" above his window, PeeWee's Playhouse trading cards, a book about break dancing, a Vanilla Ice Electronic Rap game, a dusty record player, a giant Pez candy dispenser, and a Jesus Christ action figure from a Christian novelty shop.

McLeod's Web site -- www.kembrew.com/index-1.html -- also details his accomplishments as both an academic and a prankster. In one section, he solemnly swears to "put the 'ass' back in assistant professor."

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  • I know an artist from the touring "Illegal Art" show - suits_me 21:56:26 11/09/03 (0)


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