In Reply to: TAS, Stereophile Ad Practices and other issues posted by hexenboden on June 11, 2002 at 14:09:44:
The practice of sending a review copy to the manufacturer before publication is commonplace in the industry (in fact, expected) and there is nothing unethical about it. This allows the manufacturer to draft a response, hopefully in a reasonable period of time (I once was given a mere 12 hours some years back...). If the proof is circulated early enough and it often is, it may give the manufacturer time to get the new ad copy in (nowdays usually on disk meaning that the ad copy can come in quite a bit later then it used to ten years ago) easily in time to show in the same issue as the article.In my experience there are only a very few magazines that connect any of the advertising (or lack of it) to the published reviews and commentary, and for the record, TAS is not one of them.
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Follow Ups
- Re: TAS, Stereophile Ad Practices and other issues - Ralph 10:37:58 06/12/02 (0)