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Re: Unfortunately...

207.174.191.131

Hello -

You are wrong in your assumption, and that erroneous assumption leads you to an equally erroneous conclusion.

It is not true that "advertisers probably pay a premium to have access to the reviews beforehand". Instead, the magazine sends a copy of the review (at no charge) to each manufacturer so that factual errors may be corrected. This most typically occurs when the reviewer makes some small errors in the technical details of the product in his description.

Your conclusion that "the reviews are completed months before the magazine goes to press" is equally false. The manufacturer typically receives the advance copy of the review less than one week before the magazine goes to press. (This can be annoying, as it the manufacturers often only have a day or two to compose a response for publication.)

Best regards,
Charles Hansen

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