In Reply to: TAS, Stereophile Ad Practices and other issues posted by hexenboden on June 11, 2002 at 14:09:44:
With subscription costs as low as $1/issue for Stereophile, you don't think they could sell as many copies as they would need to stay afloat on newsstands alone, do you?Production costs alone would bankrupt any magazine these days. Nope, they have to sell ads, ads, ads.
Same for TV. Look how desperate the studios are regarding PVRs. Because you can edit out a commercial before you even see one frame, they're panicked enough to launch huge lawsuits.
The easiest thing to do is not to pay attention to the ads, because in reality you're probably only going to buy what you want and can afford in the first place. Ads do more to reenforce than to sway.
So, if you won't pay more than X for a new component, having ads for units that cost 5X probably mean little to you anyway. Units in your range probably won't get advertised unless they're from mass market companies (Sony, Denon), because ads are expensive and they're the only ones with deep pockets.
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Follow Ups
- Advertising is EVERYTHING to magazines - Guy de Sac 14:46:27 06/11/02 (0)