Digital Drive

RE: I love CDs

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tom.denny and mls-stl,

You two are much closer to a wide product innovation truth than you may realize. Not only is convienence the primary driving factor of consumer audio formats, it is the characteristic behind nearly every successful major product innovation in any industry.

The digital camera revolution was driven by convience. Early digital cameras had much worse photographic quality than film based cameras of the time. Digital cameras enabled one to be certain that the shot was captured as desired, and made viewing instantly available. McDonald's didn't invent a better tasting hamburger than was available from the many drive-in burger joints and dinners of the day. McDonald's made getting your hamburger a more convienent (radically faster) experience. The personal computer wasn't better at performing computing functions than was an IBM mainframe or DEC minicomputer located in a company's data processing department. The PC made computing more convienent for users. This list goes on and on.

Certainly, there is a market for better performing, or lower cost products. The best money making business opportunities, however, almost always have some convienence advancing innovation at their center. As you have pointed out, audio is no different.
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Ken Newton


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