News Asylum

RE: Not bothering

12.169.244.100

In Reply to: RE: Not bothering posted by michaelavorgna on October 6, 2011 at 11:25:46

>What I as the Editor have to do is attract readers. Readers attract
>advertisers.

Exactly the case, Michael. From my tribute to my mentor John Crabbe,
editor of Hi-Fi News magazine from 1964 to 1982, at the essay linked
below:

"If you tell the truth about components you review, there will always be a
small percentage of companies at any one time who are not advertising in
your pages. But if you publish the truth, you will have a good magazine.
And if you have a good magazine, you will have readers. And as long as you
have readers, disgruntled advertisers will eventually return. But if you
don't tell the truth, you won't have a good magazine. And if you don't have
a good magazine, you won't have readers, at least not for long. And if you
don't have readers, you won't have advertisers."

Those cynics who keep trying to link editors' decisions with advertising
would do well to keep John Crabbe's words in mind. They apply to websites
as much as they do to paper magazines.

http://www.stereophile.com/asweseeit/communities/index.html (Open in New Window)

Follow Ups:

RE: Not bothering - michaelavorgna 13:02:34 10/6/11 (28)
- RE: Not bothering - John Atkinson 13:16:53 10/6/11 (27)
  - RE: Not bothering - Dawnrazor 11:29:57 10/9/11 (3)
    - RE: Not bothering - Mike Mc 13:30:05 10/9/11 (2)
      - RE: Not bothering - Dawnrazor 08:22:54 10/10/11 (1)
        
        RE: Not bothering - Mike Mc 13:14:27 10/10/11 (0)
  - I'm trying to keep an open mind but you're not making that easy. - jqunac 15:36:55 10/6/11 (22)
    - RE: I'm trying to keep an open mind but you're not making that easy. - michaelavorgna 17:01:27 10/6/11 (21)
      - RE: I'm trying to keep an open mind but you're not making that easy. - fmak 22:06:13 10/6/11 (0)
      - you must be new school - Joe Murphy Jr 21:45:12 10/6/11 (19)
        
        RE: you must be new school - John Atkinson 08:17:17 10/7/11 (0)
        
        RE: you must be new school - michaelavorgna 03:23:02 10/7/11 (17)
        
        sounds like both of you went to the wrong school - Joe Murphy Jr 12:17:36 10/7/11 (12)
        
        RE: sounds like both of you went to the wrong school - John Atkinson 12:56:07 10/7/11 (1)
        
        this should be simple - Joe Murphy Jr 20:59:30 10/7/11 (0)
        
        RE: sounds like both of you went to the wrong school - michaelavorgna 12:53:17 10/7/11 (9)
        
        that's telling - Joe Murphy Jr 21:20:01 10/7/11 (8)
        
        RE: that's telling - michaelavorgna 08:14:32 10/8/11 (0)
        
        RE: that's telling - Mike Mc 21:46:08 10/7/11 (6)
        
        continuing all the seriousness - Joe Murphy Jr 09:09:59 10/8/11 (5)
        
        RE: continuing all the seriousness - Mike Mc 16:34:51 10/8/11 (2)
        
        RE: continuing all the seriousness - John Atkinson 06:19:11 10/9/11 (0)
        
        Agree in full. [nt] - alan m. kafton 18:58:02 10/8/11 (0)
        
        RE: continuing all the seriousness - michaelavorgna 09:31:57 10/8/11 (1)
        
        not reaching at all - Joe Murphy Jr 21:23:29 10/8/11 (0)
        
        RE: you must be new school This - fmak 11:45:54 10/7/11 (3)
        
        RE: you must be new school This - michaelavorgna 13:10:47 10/7/11 (0)
        
        I dunno - Presto 12:22:03 10/7/11 (1)
        
        RE: I dunno-there are - fmak 22:07:42 10/7/11 (0)