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In Reply to: RE: Lack of Critical Mass posted by LtMandella on March 7, 2021 at 09:48:41:
One could spend four years getting a college degree in marketing, and the old truism would still be kinda true:
Everybody knows they waste half their marketing budget, but nobody can tell them in advance which half will be wasted.
Examples:
High price can be a more effective driver of sales than low price.
Peer-group recommendations are very important. Unless that makes your product something that is perceived to be same-old/same-old.
As far as I can tell, if places like Sweetwater Sound sell a product, brick & mortar stereo stores tend to avoid it.
There might be more to that, then merely ignorant snobbery, the assumption that "pro audio gear sounds 'industrial'."
A lot of pro-audio gear gets sold on the basis of, this is the list price, and this is the Minimum Advertised Price. But, pro audio gear also has real dealer profit margins as low as 28%, as opposed to brick and mortar stereo store margins of 40% or more.
It's a tough business.
jm
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Follow Ups
- Ah, marketing... - John Marks 11:22:36 03/07/21 (2)
- RE: Ah, marketing... - rjan 22:15:18 03/07/21 (0)
- RE: Ah, marketing... - LtMandella 12:08:38 03/07/21 (0)
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