In Reply to: RE: Question for Jim Austin posted by Dale Clark on November 10, 2020 at 06:44:01:
Hi,
Knowing a thing or two about this, I can say that insofar as product reviews go, it varies, usually between these things:
1) There are some companies just happy as heck to get a review anywhere, anytime, so there's no rhyme or reason for where, when, and why something shows up.
2) There are some companies that don't want reviews.
3) There are companies that prefer to get it all out at the same time -- they send a certain number of products out and the magazines do what they wish, usually the quicker the better.
4) There are occasionally companies that will send out for one review -- that's it.
5) Finally, there are, as you said, companies that just wish to spread out the coverage over time. This is difficult as it means convincing the magazines to work along with them and also learning their publishing schedule so it can happen. But it happens -- but there are fewer of these companies that you'd think.
Doug Schneider
www.SoundStage.com
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Follow Ups
- It Varies, Actually - Doug Schneider 17:13:42 11/12/20 (2)
- RE: It Varies, Actually - Bill the K 20:11:09 11/12/20 (1)
- RE: It Varies, Actually - Doug Schneider 18:48:55 11/13/20 (0)