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A picture is worth a 1,000 words... and not always good words.

50.72.6.89
Posted on June 14, 2017 at 18:13:28
Jonesy
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  Since: March 1, 2018



Being in the printing and advertising industry, I often look at how ads are laid out and designed to appeal to a target audience.

Spotted an audio advertisement where an image was flopped. Thought to myself "really, a $16,000 tone arm, and the finger lift is on the wrong side". The magazine was a couple years old, so maybe they've fixed it since then. Don't know.

Reminded me of an ad for a Counterpoint, where a glass of wine was sitting on top of one of their pre-amps. I can't find a pic of it, but I do remember Michael Elliot was not impressed.

Slogans have been discussed here before. ("Perfect Sound Forever")

Anyone recall "awkward" images, or photos only, from past years?

Cheers!

Jonesy






"I know just enough to get into trouble. But not enough to get out of it."




 

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Someone blew the proof reading task...., posted on June 14, 2017 at 18:36:43
Rod M
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 I suspect that the graphics guy did that to balance the page because the composition looks better with the cartridge head flipped because the lift isn't wrong, the whole picture is reversed because the head is backward which wouldn't work unless you mount that arm on the left. Maybe that's it, for $16,000 you get two arms, one right and one left.

-Rod

 

....and have the turntable run the opposite way. (NT), posted on June 14, 2017 at 18:47:05
Kal Rubinson
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Location: New York
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Works well for hidden messages playing heavy metal records backwards!, posted on June 14, 2017 at 18:47:44
Jonesy
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 Agreed the layout does look better that way.

Cheers!

Jonesy


"I know just enough to get into trouble. But not enough to get out of it."




 

odds are , posted on June 14, 2017 at 20:35:54
Green Lantern
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 the ad agency is going to be high-five'ing each other when they see this thread generating a few thousand hits.....and at their target audience at that.









 

RE: A picture is worth a 1,000 words... and not always good words., posted on June 14, 2017 at 20:43:14
Todd Krieger
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Posts: 37333
Location: SW United States
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 Maybe the target audience is those who enjoy music played backwards.........

 

Uh, what's he smoking? This is awkward..., posted on June 15, 2017 at 03:52:46
geoffkait



Spot the speaker cables

 

Isn't that the model they sell..., posted on June 15, 2017 at 05:22:46
Larry I
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Location: No. Va.
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 in Australia?

 

and not caring about the ridicule. (NT), posted on June 15, 2017 at 06:03:52
Kal Rubinson
Reviewer

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Location: New York
Joined: June 5, 2002

 

RE: A picture is worth a 1,000 words... and not always good words., posted on June 15, 2017 at 08:17:11
BRab
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Posts: 962
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 Not that great at mental rotation tasks but what if it were mounted towards the left on a turntable with dual arm mounts? Wouldn't it be easier to cue?

 

Right on the money..., posted on June 15, 2017 at 09:23:12
kootenay
Audiophile

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Location: Calgary, Alberta
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 As when the Graphic designers compose an ad they tend to focus on the objects shape, scale and hierarchy to compliment each other which will enable them to balance the composition.

 

Wouldn't matter which side of the platter the arm was mounted on, posted on June 15, 2017 at 09:28:33
M3 lover
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 The offset angle of the headshell would still be wrong. Of course this assumes the mounting would be the same orientation as the normal right-hand side, just rotated around 180 degrees. No one (I hope) would simply flip the arm over to the mirror position on the left, the stylus would then be plowing the grove rather than trailing it.

I didn't look for examples but to answer your question, how about the many ads showing the speakers placed along the same wall as the listening couch? Audio Advisor seems to like doing that in their catalogs.

Edit for clarification.

"The secret of life is honesty and fair dealing, if you can fake that you've got it made." Groucho

 

That's for the new, posted on June 15, 2017 at 09:28:45
E-Stat
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 counter rotating tables for lefties. :)

 

RE: Right on the money..., posted on June 15, 2017 at 10:58:10
Jonesy
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 Well phrased! May I borrow your words when speaking to clients? I don't do design, but sell/manage it. (Didn't do the ad in question. Bet it wasn't cheap! Or maybe discounted if the error was eventually caught!)

Cheers!

Jonesy


"I know just enough to get into trouble. But not enough to get out of it."




 

RE: That's for the new, posted on June 15, 2017 at 13:20:54
JoshT
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Posts: 6622
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 I hate when I accidentally up those lefty records!
___
"If you are the owner of a new stereophonic system, this record will play with even more brilliant true-to-life fidelity. In short, you can purchase this record with no fear of its becoming obsolete in the future."

 

RE: A product designed for my messages., posted on June 15, 2017 at 15:19:26
b.l.zeebub
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 What's not to like?

 

You bet!..., posted on June 15, 2017 at 15:22:58
kootenay
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Location: Calgary, Alberta
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 You can certainly use it. But keep in mind that Graphics designers are art-centric with no technical inclination when it comes to mechanical stuff such as tonearm. They treat all object in the ads as an art to be presented to the public to evoke imagination and conversations.

And judging by the reactions here it looks like the ad did just that...

 

well is it the ad agency to blame or the client who signed off on it...?, posted on June 15, 2017 at 17:07:36
Green Lantern
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 the client is the subject matter expert (ad agency art directors wouldn't have a clue); so why in the world would they (the client) allow this to go to print?









 

RE: well is it the ad agency to blame or the client who signed off on it...?, posted on June 15, 2017 at 17:33:46
Kal Rubinson
Reviewer

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 Cannot know who is responsible but someone dropped the ball.

 

either way its a win-win, posted on June 15, 2017 at 17:45:50
Green Lantern
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 Like the old saying goes "there's no such thing as bad publicity".









 

RE: As a lefty..., posted on June 16, 2017 at 11:04:12
BigguyinATL
Manufacturer

Posts: 3475
Joined: April 10, 2002
 Turntables are Lefty limited as it is the right hand that places the needle in the groove, manually or using an actuator. The dominant hand is left for mundane tasks as holding the record cleaner brush and assisting the right hand in lowering or raising the dust cover.

More receiver and amps locate the "volume" and "Tuning" knobs for preferential right hand actuation as well. (though 6 of eight pieces in my rack have the power button on the left...)

No worries though - we lefties tend to be more intelligent (and more likely to be assigned to an Asylum), therefore quite capable of minor or major ambidexteritial tasks.


"The hardest thing of all is to find a black cat in a dark room, especially if there is no cat" - Confucius

 

The Church Lady will get you for that! :), posted on June 16, 2017 at 16:00:33
E-Stat
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View YouTube Video

.

 

ridicule., posted on June 16, 2017 at 23:18:32
docw
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  Since: November 29, 2004
 i don't think A.J. is going to suffer this beating.

 

Dirty little advertising secret., posted on June 17, 2017 at 07:17:25
Dave Pogue
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 Most often this is sheer ineptitude. But very occasionally it is intentional, to (1) find out if anyone is looking at the damn thing and (2) set tongues wagging and thus encourage and increase viewing of the message of the ad, once word gets around. Or, it starts from ineptitude and then, when the art director is called on it, he/she can say, "Look at all the attention you're getting from this. Ha, ha."

I speak from 40 years in the business :-)

 

RE: either way its a win-win, posted on June 17, 2017 at 08:04:13
Jonesy
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 The ad pic I took was from a mainstream audio magazine dated July/August 2015.

Like most, it's a dealer ad featuring a line it carries. I know sometimes the manufacturer will contribute to the cost of the ad, but they don't usually get involved in sign off. Unless of course this was an attention grabber.

Either way, I don't know if anyone ever noticed it before now. I only treat myself to buying magazines in the summer months so not sure if it ever ran again.

Some interesting posts on this topic. I'm still trying to find the Counterpoint ad with the pretty girl and wine glass on the tube component. I just saw it a few months ago online in an interview with Michael Elliot but no luck.

Funny how misrepresentation can backfire when enhancement is the objective.

Cheers!

Jonesy



"I know just enough to get into trouble. But not enough to get out of it."




 

Along the same lines. . . , posted on June 17, 2017 at 09:58:35
Chris from Lafayette
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 . . . what is wrong with THIS picture? (I've posted this previously on the Music forum here.)



The above album cover is what was used on the CD reissue of this album. Here's the original vinyl cover:

 

That's the left-hander version., posted on June 17, 2017 at 15:42:23
free.ranger
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 For $16k, lefties get one too.

 

What's wrong with this picture?, posted on June 18, 2017 at 04:35:20
Hergest
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Posts: 154
Location: Sydney
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Saves any records getting damaged I suppose or any stylus wear....

 

RE: What's wrong with this picture?, posted on June 18, 2017 at 07:23:34
Inmate51
 Hahahahahahaha!!

:)

 

RE: I'm ambidextrous., posted on June 18, 2017 at 13:36:40
b.l.zeebub
Audiophile

Posts: 9361
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 Thank f.....

 

RE: Uh, what's he smoking? This is awkward..., posted on June 18, 2017 at 17:21:52
Ozzie
Audiophile

Posts: 3817
Joined: August 1, 2002
 Smoking anything around stats a no no.

 

RE: What's wrong with this picture?, posted on June 18, 2017 at 17:24:23
c1ferrari
Audiophile

Posts: 640
Location: Southern California
Joined: March 16, 2001
 Hehe -- please drink responsibly ;-)

Vbr,
Sam

 

RE: What's wrong with this picture?, posted on June 19, 2017 at 08:11:33
Inmate51
 Him: "Cartridge? What cartridge? I don't need no stinkin' cartridge, I'm wearing headphones!"

Her: "Nice looking guy, but he has thin fingers, and hasn't noticed my tits."

:)

 

RE: What's wrong with this picture?, posted on June 27, 2017 at 14:16:33
Jack D II
Audiophile

Posts: 1535
Location: Hot Springs, AR
Joined: June 17, 2009
 I'd suffer most anything to have that arm.

 

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