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"A Rumination Upon Audio Research, VW's Phæton, and Subaru vs. SAAB"
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Posted on May 23, 2023 at 14:08:45 | ||
Posts: 7799
Location: Peoples' Democratic Republic of R.I. Joined: April 23, 2000 |
FWIW & Your Mileage REALLY Might Vary, I have shared on Positive Feedback Online some of my thoughts about the Audio Research situation. The Marketing course I took was one of the best courses I ever took. To give the Overview from 30,000 feet, a very important distinction is between "Me" Marketing and "You" Marketing. "Me" Marketing is something like: "John Marks is an Industry Pioneer in high-bit-depth digital recording." "You" Marketing is something like: "JMR's high-bit-depth digital recordings guarantee you will enjoy Fatigue-Free Listening." Two important points: 1) I do hope that ARC survives and prospers. 2) In view of the fact that the "GhostMeters(tm)" were announced in 2019, and the TWS Group acquired ARC in 2020, I assume that the most recent management team was saddled with a decision that some or all of them might not have agreed with. Thanks to David Robinson for providing the soapbox. john |
RE: I worked in a foreign-car garage..., posted on May 23, 2023 at 21:22:54 | |
Posts: 15518
Location: Alabama Joined: September 11, 2010 |
True on all accounts- JM. I miss SAAB. |
Toto! Don't pull back that curtain, posted on May 25, 2023 at 19:19:55 | |
Posts: 2797
Location: Orange Co., Ca Joined: September 19, 2001 |
I might lose respect for audio reviewers :) |