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In Reply to: RE: The German car makers are the first to go public... posted by ghost of olddude55 on September 14, 2021 at 13:51:38
I recently bought a new Kia Forte. Excellent reliability rating and I got it for 20% below msrp without a lot of haggling. It comes with a very good warranty and I bought a warranty upgrade for a modest price that gives me 10 years bumper to bumper.
Internal combustion engine cars are a mature technology. I'm sure there are lots of people who want what I want - air conditioner, heater, radio, and nothing more. Actually, after listening to the radio for a few days I don't think I even want that. I did some of my best thinking in my last car with a broken radio.
My guess is that the only people dumber than the average car buyer are the car company executards. The industry needs an Aldi equivalent. Keep models exactly the same for years, limit the number of choices to just a few basic models. Work out the bugs, minimize cost of ownership. I hate the screen. I'm a garden variety cis-gendered white male, I can back up using the mirrors without hitting anything or getting stressed out. All the peripheral foolishness just annoys me.
Follow Ups:
Problem with the Forte is that Kia moved it an the Elantra upmarket. CVT only, electric parking brake, infotainment out the ass.
A Hyundai Accent would be perfect but dealers don't have any and with manufacturers cutting production, they're not likely to get any.
My sister has a friend who sells used cars. That's probably where I'll get my next car, if there is a next car in my future.
The problem is not that there is evil in the world, the problem is that there is good. Because otherwise, who would care?
A/C ? Pussy !
2 55 a/c.
: )
I've commuted the last two summers without it. It's nice to have.
Why manufacture and sell a LOT of modestly priced gear when you can sell a few much more profitable pieces to the deep pocket crowd?
Nearly all of the 'high value' audio brands try to go 'up market' eventually. It's less supply chain challenges, less inventory, less labor, less accounting, less operating expenses, less work overall ---> MORE PROFIT !!
1) Establish yourself as a 'value brand'.
2) Transition to prettier casework.
3) Come up with a new solution to a problem that doesn't really exist.
4) Apply lots of marketing hype disguised as technical white papers.
5) Differentiate yourself with even more hype to support #3 & #4
6) Jack your prices through the roof in hopes of supporting the hype and your marketing budget especially those expensive ads to gain favor with the audio review rags.
Optional but more important in recent times:
7) Seed the audio shills on YouTube with loaner review samples, especially those with a huge following.
SUCCESS !!
...the company "tours" with wine and cheese receptions, so you can view their "historical center" and see where they build the last three flagship models (that are actually still built in the US, rather than China)--McIntosh and Klipsch immediately come to mind...
"So I talk to the night, I head for the light, try and hold it on the road. Thank God for the man who put
the white lines on the highway"--a very dear friend for decades Michael Stanley (Gee)--RIP
a few years ago and their recent line-up shows the upgrade. I've owned two Hyundais (sister Co.) and both were excellent vehicles. For me the difference is that Hyundai has a softer more luxe ride while Kias are more performance oriented. The designs IMO follow suit as well....The Genesis line of cars are wonderful!
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