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In Reply to: RE: Lack of Critical Mass posted by LtMandella on March 07, 2021 at 09:48:41
One could spend four years getting a college degree in marketing, and the old truism would still be kinda true:
Everybody knows they waste half their marketing budget, but nobody can tell them in advance which half will be wasted.
Examples:
High price can be a more effective driver of sales than low price.
Peer-group recommendations are very important. Unless that makes your product something that is perceived to be same-old/same-old.
As far as I can tell, if places like Sweetwater Sound sell a product, brick & mortar stereo stores tend to avoid it.
There might be more to that, then merely ignorant snobbery, the assumption that "pro audio gear sounds 'industrial'."
A lot of pro-audio gear gets sold on the basis of, this is the list price, and this is the Minimum Advertised Price. But, pro audio gear also has real dealer profit margins as low as 28%, as opposed to brick and mortar stereo store margins of 40% or more.
It's a tough business.
jm
Follow Ups:
One happy owner of RME ADI-2 DAC asked on RME own forum- why not to put this piece of gear into 'audiophile grade' case and sell it for 5000$ ? To which RME politely declined saying that they are not such type of company.
[[brick & mortar stereo stores]]
what are those? :)
Amazon does show that unit. But in all the searches I have done on Amazon for DACS and ADC devices, it never showed up once.
Searches are marketing influenced however. It is not a simple database query. They skew the search results based on marketing. This could even be in real time, and customer specific. We did that at ROKU - for pricing anyway (I was one of the programmers). Real time tweaking in search results...
If art interprets our dreams, the computer executes them in the guise of programs!
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