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In Reply to: RE: Marketing posted by Doug Schneider on December 27, 2020 at 06:32:25
The lawyer explains everything to the Judge but the Judge is supposed to refrain from close personal relationship. No partying. I consider the reviewer as a Judge and thus aloof. I get irritated when I read about a reviewer speaking as a chief guest at dealerships or mingles too much during Audio Fairs. Maybe an extreme but I can't help it.
Happy New Year
Bill
Follow Ups:
Hi,
Trying to decipher your note a bit, but I think you are subtly against reviewers speaking to designers. If so...
I can tell you this from experience -- I've had such frank discussions with many designers that they've told me things wrong about their own speakers that people might not otherwise know. In fact, I've often joked that when you talk to many of the engineers too long, they'll convince you not to buy the product. I'm serious.
But that's only part of the equation. You have to have frank, open discussions to sometimes really learn -- and then you actually know versus guessing or assuming. You don't know how many times I've talked to reviewers who were perplexed why a certain manufacturer, or a specific designer, would choose to do something -- and the reviewer couldn't figure it out. So I would say, "Have you thought of just asking?"
And that asking works. For example, once I saw a speaker measurement anomaly I was unsure was: 1) real or a byproduct of our measurement process, or 2) a small defect in the product.
I got right on the phone to the designer and asked -- and he replied it had to do with the way something on the speaker was configured. When I learned that from him, I was able to test and, yes, that's exactly what it was. It was essentially a compromise in the design -- something I probably would've never figured out otherwise, and likely neither would've someone else. A lot of good has come out of these discussions.
Doug
SoundStage!
I have nothing against reviewers talking to designers but I am against marketing salesmen explaining finer points of design. What do they know of Finite Element Analysis? And they going gaga over some new device to prevent reflections off the back panel of the box and such. It is like a Politician instead of the Lawyer explaining the finer points of the case to the Judge.
Best Wishes
Bill
Hi,
In general, that's true. I will say that at some companies there is the odd marketing or sales person who really, really knows there stuff, but in most cases you have to get to the actual product designer.
Doug Schneider
SoundStage!
Information involves interchange which leads to relationships. Judges and lawyers know each other well. You have to hope for good judges. There are some. It's up to the audiophile to root them out. He's part of the process.
And it's part of the process for the audiophile to figure out what the reviewers words actually mean and how they compare to his listening and meaning. That takes reading lots of reviews and coming to conclusions your self. Or do you want to be told all the answers?
A review should not be hard to follow. There shouln't be any hidden statements which the poor reader can only discern if they have read hundreds of reviews by the same reviewer to master his style. We are not reading the reviews to master the style but to find out about a particular speaker for example. I am against even letting the guys coming in to set up the speakers. A Judge doesn't allow an attorney to set up the cushions of his chair. I notice lot of chumminess among the reviewers with those connected with selling . With Man being a social animal, there is bound to develop relationships which would cause conflict of interest. Well, I dont see much social distancing even at the time of the Pandemic.
Happy New Year
Bill
Hopefully a judge allows a lawyer to present his or her case as needed for the best and most revealing evaluation of the merits. I would think proper set up of gear would fall into the same catagory of allowing for the best evaluation. It's hardly a trivial bribe/favor.
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