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Perhaps you have some market research purporting to show that your readers want
to read about "value" audio components. Thus, you stuff your latest issue with review after review of the stuff.Well, here's a bit of market research to chew on (n=1): it's boring! Yes, economics may dictate that I drive a Toyota, but that doesn't mean I want to read about them in an enthusiast magazine.
Sure, there are budget components that are interesting. But reviewing products chiefly because of their affordability leads to editorial tedium.
Thank God for HP and his dedication to expensive exotica. I may not be able to afford it, but at least it's stimulating to read about.
Follow Ups:
have at least one review each month for a budget item, one for a middle range cost one and one high cost one in each issue. That way everyone is happy. Or three seperate sections in the mag based on that criteria. Worth thinking about?
You mean, just like TAS used to do? (maybe still does, I dropped the mag shortly after Harley took over.)
Time to bring in the marketing experts. It seems that 68% of the complaints say that not enough budget gear is covered. The other 32% lament the fact that not enough Fantasy Island gear is covered. If you were the publisher, how do you align yourself? Do you concentrate on budget gear? Do you become the scribe of the $$$$ eye candy? If you try to cover a wide spectrum, do you spread yourself too thin?If you are TAS, do you react to what your competition does? I mean, what if Stereophile sells out, and focuses primarily on budget gear? Does TAS, then, run the other way, and feature nothing but $$$$ gear?
-Lummy The Seahorse
December/January?
nt
Living on the edge of the USPS universe makes one wonder about such things.
You should try living in the center, inside the Capital Beltway. Then you could experience first hand such exercises in productivity as the decision by local managers, having been alerted to an imminent visit by inspectors, to load up trailers with mail and have them driven around the Beltway during the inspectors' tour. The idea was to convince the inspectors that the mail facilities were not in fact backed up with mountains of undelivered mail.
inside the Beltway where we communicated in tongues and pens that would not stop. Despite our tireless efforts, we said nothing. It sounds as if things have deteriorated further.The trick you described was used long ago by public companies seeking to boost their revenues for the year. You see, on the last day of the year you ship a bunch of stuff to customers that they really didn't order. Then you load it into trucks and let it take a long drive until physical inventory was completed and signed off by the external auditors. Then the trucks could come home.
I am pleased to know that USPS management is unafraid to employ bold and innovative tactics. As I have mentioned to you earlier, I believe they tie our mail to wild antelope (is there any other kind?) out here as a form of mail lottery. If anything falls off of the antelope in the vicinity of your residence, you "win".
The actions all at the WalMart and the magazines know it. AFAIK the shit iPod and some PC cards ar on everyones recommended components list already. I saw a review of some old reciever in one of the zines recently - and then got a chuckle out of the follow-up posts here on AA about how the thing was gods gift to humanity. Pioneer SuperTuner IV - come on guys who's gonna review this - or how about resurrecting Hitachi's ambisonic recievers that looked so cool on the shelves of fedmart. What about under $30 clock radios - come on people just think of all the potential advertising dollars.Jim Austin and Stereophile have convinced me high end audio is more hypocritical and more of a fantasy than a GSIC chip. I'm not reviewing my Stereophile subscribtion when it runs out and am going to rely exclusively on a couple of internet audio/tweekers and audio dealer websites to get my fix.
The damn stinking Music Direct and Acoustic Sounds catalogs are lot's better than any magazine (including that UK sleeze HiFi+) and they come for freeking free.
Give me rhythm or give me death!
> I'm not reviewing my Stereophile subscribtion when it runs out and am
> going to rely exclusively on a couple of internet audio/tweekers and
> audio dealer websites to get my fix.
Just noting this comment: a thread that starts by complaining about
TAS broadening its review base results in Stereophile losing a reader.
:-(
There's just no pleasing you guys!
John Atkinson
Editor, Stereophile
nt.
At least I am happy. ;~)
It's all good!
Give me rhythm or give me death!
Not just any ray of sunshine, Don! I am an `effen ray of sunshine!Please email me your addy again. I found the mix I had made for you the other day.
I gave up any hope for TAS a couple of years back. Stereophiles non-critical coverage of the iPod, computer cards and vintage audio recievers, not to mention the creation and convenience of the diversity of the recommended components lists especially the lower class ratings, are just examples of the magazine reaching out for larger audiences at the expense of 2 channel audio purist.What were once magazines for the specialist 2 channel audiophile are now magazines crafted at the mass market, in fact, the sound first hobbiest focus was abandoned long ago in favor of marketing to one time buying consumers with more money than they know what to do with.
Give me rhythm or give me death!
Without the IPod how would you carry 21 hours of CD quality music in your pocket and listen to it through some very nice Entymotic or Shure ear buds? Before it would have been 21 cds, a Discman. Not quite as portable. Maybe not class A, but still pretty remarkable.If you listened to music through your computer through a Digital AudioLabs Card Delux or as I have through my MAudio DIO 2448 for years, computer audio is coming around. Even more so now. What can be wrong with listening to quality audio while working, which many do now. Listening to this through a small Creek amp, or the little Jolida 1301 tube integrated and some Triangle Titus or Epos 5's might not to be shabby. Even through some Grado or Sennheiser's would be nice.
It may not be Mac or Lamm, but to dismiss it out of hand as not up to Class A standards is to miss the point of the manufacturer. The quality of portable or computer audio has never been higher and will continue to get higher as people continue to use their computer hard drives as whole house music servers and through a very good sound card distribute throughout the house to some excellent Mac or Lamm amps.
Maybe Sony one day will let loose of the DSD stream and Ed Meitner will make some unbelievable sound card/breakout box and send computer audio soaring. One can dream. Anything to try and reverse the MP3 trend should be welcome. The more buyers that get moved up the high end ladder could mean lowers prices and the continued support of high-rez formats. Just what those living in Class A land will need: higher rez software.
Every issue of "Phile" seems to have much Class A products for most to enjoy reading about. I would have to wonder if a magazine just dedicated to just covering those products that might make it to Class A could survive. I do not think so. I would bet there are many who own class A gear that do not read TAS or Stereophile. They had the ability to buy and their dealer did the rest.
Its cheaper and more accurate, that's what you say, right DonT? Why waste your money on hifi gear at all? You spend more but don't get more less accurate results, or so someone told me. Sounds like a rather counter-productive hobby. Tell me DonT, where is the breaking point for you, if its all about synergy then why aren't you mixing and matching bottom of the line Sony, Technics, and Pioneer gear to get an accurate sound? Because no mixture of these cheap nasty excuses for hifi gear will give you accurate sound. Where is the price cutoff?? The old adage is still largely true, "you get what you pay for".
and of Pioneer's (Elite) offerings? Why not?
I was referring to the inexpensive mass market gear not their top offerings, some of which are very good.
by your moniker. I don't get out much, so I apologize. Who do you write for?
I review for Positive Feedback
You've joined company with some of my friends. Good for you.
Yeah, unfortunately I haven't met too many of the guys who write because I live in Switzerland.
serve as an impediment, in some ways. At least you're in neutral territory. ;~)
The old adage was only true if one was careful. If one's not careful they get ripped off or sold a bucket of shit - it's always been that way.Of course if paying alot is more important than what you're paying for then I'll concede the point.
Give me rhythm or give me death!
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