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Tweaks for systems, rooms and Do It Yourself (DIY) help. FAQ.

Some further thoughts....

As you know marketing is everything in the US. Cryo effects can be heard by as simple a deed as placing CD's in your freezer. I purchased a surplus lab freezer which goes to -40 C and the effect is even greater and can be heard even on cables and things of that nature. Most cryo companies offer fairly reasonable costs: I've seen cryo treatments offered for as low as $10 per pound. For the time involved and the amount of LN used I would think that as a fair price, although shipping to and from can kill you. Hint, check out your local universities, as many have cryo facilities.

As for other audio products, well, that is another story. Still it takes $10K to get a patent with the attorneys and searches you have to go through, and things like that add to the cost of the item. As you were in advertising, then you know the horrendous advertising rates being charged. Mike Sanders of Quicksilver, who has never advertised, once told me he estimated tht his retail prices would have to triple to pay for similar advertising that his competitors take out.

I would still agree that there are a few hucksters out there (well maybe more than a few).....

Sometimes though, there may be a kernal of truth to some of the more outlandish claims made. I've been surprised more than once by some weird things that didn't make sense at all, at least not in the beginning.


Stu


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