In Reply to: Don't forget PS3 posted by A.J. on February 11, 2007 at 12:04:37:
They plan to ship 6 million before April, but I doubt they can do that.
Anyway I will buy a PS3 in April, when sales in Europe starts.
At USD 599 I doubt they make money on the player now.But this is classical Japanese marketing, get the sales numbers up quickly by selling below cost. Then make money, when the market have accepted the product.
However they learned this from Edison, who did use this method, when he introduced the light bulb. Edison lost money the first 5 years, and he made it all back in year 6.
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Follow Ups
- Sony have now shipped 2 million PS3, so they have passed your number - Ole Lund Christensen 12:16:40 02/11/07 (1)
- at $599 they are not only NOT making money, they are losing to the tune of $280 PER player! - danny kaey 20:08:12 02/11/07 (0)