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In Reply to: What differentiate them from commodities? .... posted by Jacques on August 11, 2006 at 04:28:41:
" There are 3 laws of what i call marketing physics, 3 things that do matter.The first is "overt benefit", which, in consumer's words, is "What's in it for me ?"
The second is "real reason to believe," which translate in consumerese to "Why should I believe you ?"
The third is "dramatic difference" which translate in consumerese to "Why should I care ?" ..."
You might add a forth to this list:
The forth might be "profitable for all" which might translate into is "everybody happy in the end ?"
I might suggest that selling 1000+ watt amplifiers for $0.50 per watt or less then someone is not going to be happy at the end of the production run, probably this very same design engineer who wonders where his paycheck is.
(When I went to engineering school, we belittled all the Business Majors, believing incorrectly that their vocation was a piece of cake.)
Follow Ups:
When I went to engineering school, we belittled all the Business Majors, believing incorrectly that their vocation was a piece of cake.)This is so classic and well-understood, too. As a former salesman - audio and computer - the product is as much about its perception as it is its reality. It takes both engineers and marketeers to figure out what the real product is - but the approaches used by each are guaranteed to create friction, which is what I intended with my initial post. I always wondered what higher power thought up engineering and marketing roles; I can see this ghost in the sky wringing their hands with delight.......
Cheers,
" ... It takes both engineers and marketeers to figure out what the real product is ..."Amen, bro ... none of this "bag o' parts" times three = manufactured costs ... if the darn thing ain't marketable at all then you wind up with several bags o' parts and no rent.
... planning a product launch: pro-audio mono-block amp, neat case, features inc. high quality specs (THD < < 0.002 @ max power into 4 ohms) and a decent amount of "sizzle". Target production msrp of ~ $600 for 150 watts.
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