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Original Message

This article encapsulates what is wrong with the Hi End Industry

Posted by Ross on January 2, 2017 at 11:53:35:

The industry should seek ways to attract mass attention, and then educate prospective buyers in why better equipment matters. Instead the objective is to be as exclusive and prissy as possible. Kids hear what's said on da' street. Suits think it is noise. The kids who know about 'Beats, also know about the original SL1200, and have the funds to purchase one at a reasonable price. Instead, Matsushita abandoned core supporters in an effort to move upmarket, believing the assumption that deep pockets will not open for something available to the masses. Unfortunately the new SL1200 will not be viewed as an object worthy of aspiration (like the original). Instead it will be viewed as an example of corporate greed. They missed an opportunity to own the TT market. They blew it.