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Original Message
RE: But none of the ads -I just STOPPED
Posted by Tony Lauck on December 20, 2011 at 08:02:02:
If the cost per 1000 is low enough then the effect may be profitable even if only a small fraction of customers are affected.
Your comment about subliminal effects is right on. In general the purveyors of advertising have more belief in this effect than the manufacturers planning their marketing budget.