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RE: Vintage sony

Not sure how old you are or how far back you go in the hobby and how much equipment you have actually had and used but, you statement regarding Sony is absolutely wrong as to high end. The competing brands you mention except Yamaha during the non-tune era were generally in the mass market niche whole Sony started with and it's goal was to establish itself as a competitor to the highest-end market such as McIntosh and for quite a number of generations of designs consistently produced better units than the competitors. Other companies from time to time either got lucky with a unit or for a short time pushed their envelope. H-K tried to compete with the Citation line that was not well received and short lived and then the x30 line of dual mono amp receivers that was around for a couple of design generations.



Yamaha slotted itself pretty consistently above the mass market and below hi-end and had a consistent strategy as to voicing and looks. It's dealer network for a goodly period was the higher end, lower offering shops that dealt with brands that were not in the competition, i.e. A McIntosh dealer vs a Sony dealer.

It was also one of the last companies to enter the mass market occupied by Trio, Pioneer, Sansui, etc. While these companies were making tube receivers, amps, and tuners, Sony did not introduce them until the advent of solid state with its STR6060. Prior to that the sole product was its line of tape decks. Initially it was not distributed in the mass market, even the 60x0 line but had to wait until it came out with the 60x5 lineup at which time it split into two marketing lineups, one with the audio salon dealership and the other with a different lineup that went to the masses market dealers. Both lines stayed Sony. Other companies such as Panasonic split also but introduced a new name such as Technics for the new higher line dealerships it sought to gain while Panasonic stayed focused on the mass market merchandisers.

Sony is a multi-line company and even in the heyday of the Walkman had a series of 1st rate audio products. But in the Sony stores with the multitude of portable radios, discount players, televisions, etc. little shelf space was allocated as the stores were oriented towards a more youthful market and 2-channel stereo was not as important.




Don Brian Levy, J.D.
Toronto ON Canada


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  • RE: Vintage sony - Brian Levy 06:14:50 06/18/14 (0)

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